A few years ago Amazon came out with their finding on how 1 addition second of website loading, could potentially cost them $1.6 billion.
Latency matters. Amazon found every 100ms of latency cost them 1% in sales. Google found an extra .5 seconds in search page generation time dropped traffic by 20%. A broker could lose $4 million in revenues per millisecond if their electronic trading platform is 5 milliseconds behind the competition.
Now I am not making millions, but it doesn’t hurt to improve user experience and increase my conversion rates. Here’s a simple little trick I pulled early this morning. By optimizing photos you can greatly reduce load time and overall size of the landing page without reducing the quality of the photos or user experience.
Here you see a before and after screenshot, and it took me just 10 minutes (I had to resize 3 photos I’ve uploaded neglecting to check file size which translated into 9 extra megabytes that didn’t have to load).
Naturally, I could shave another 500 milliseconds or maybe even a second in many other ways, but I am happy with 2.66 s for my personal blog. Naturally, this isn’t going to improve your product or bring you clients, but it will affect your conversion rates, and the overall feeling of browsing your website.
Back in 2012 I though it would be a good idea to invest in old and short domain names. I bought 3 of them (four letter .com domains) for about $2000. It was a lot of money for me at the time, but I thought it was a wise investment. To my great disappointment, this isn’t one of those stories where the post ends with thousands of dollars in profit. I am just starting! But if you stick long enough, who knows! As for the 3 domains I bought in 2012 I was able to liquidate really quickly in early 2014 when I needed the cash! Although I didn’t make a ton of money, I also didn’t lose money! Which is great if you want to liquidate assets quickly.
Fast forward to today I started building a real domain portfolio. Few things fall into place. We were able to finish the development of several tools at WhoAPI (like WhoAPI domain checker), domain manager and domain monitoring! Second thing that happened was that I fell in love (happens to the best of us) with an amazing illustrator, so I am able to combine spectacular logos as a bundle with a domain name. Thirdly, Michael Cyger launched DNAcademy (affiliate link) where I learned a lot in a very short period of time about domain investing. And last but not least, I have more spending money then prior years, so I decided to invest instead of spending it on toys.
One domain name I mentioned already in one of my recent posts (sslgrid.com) I found with WhoAPI domain checker, but there are some I was able to purchase at various auction sites, and for some I negotiate a discount from other domain investors. Soon I plan to release a website where my entire portfolio will be available, after which I can go into details on every domain.