Fast and easy way to reduce your website load time

an easy way to improve load time

A few years ago Amazon came out with their finding on how 1 addition second of website loading, could potentially cost them $1.6 billion.

Latency matters. Amazon found every 100ms of latency cost them 1% in sales. Google found an extra .5 seconds in search page generation time dropped traffic by 20%. A broker could lose $4 million in revenues per millisecond if their electronic trading platform is 5 milliseconds behind the competition.

Now I am not making millions, but it doesn’t hurt to improve user experience and increase my conversion rates. Here’s a simple little trick I pulled early this morning. By optimizing photos you can greatly reduce load time and overall size of the landing page without reducing the quality of the photos or user experience.

Here you see a before and after screenshot, and it took me just 10 minutes (I had to resize 3 photos I’ve uploaded neglecting to check file size which translated into 9 extra megabytes that didn’t have to load).

how to reduce website load time

how to reduce website load time

Naturally, I could shave another 500 milliseconds or maybe even a second in many other ways, but I am happy with 2.66 s for my personal blog. Naturally, this isn’t going to improve your product or bring you clients, but it will affect your conversion rates, and the overall feeling of browsing your website.

The Power Of Broke

The Power Of Broke

New book, new city, new video, new post!
This time I was listening to an audiobook by Daymond John, The Power of broke. I liked the book, and I had no problem finding 5 takeaways, and I am looking forward to integrating them into my business. If you are a fan of Shark Tank like me, Daymond John doesn’t need an intro. If you are not, then suffice it to say Daymond John is the founder of Fubu a billion dollar clothing company, investor to dozens of startups and an advisor to US president Obama.

As for the recording of this video, I was able to make some progress by buying a cable extension for my microphone, so finally the microphone is under the shirt, not flying around (finally!)! Since my first video I couldn’t have imagined standing on a square with so many people and recording a video, but I am getting more and more comfortable in front of the camera (while people are walking by). This helps with the recording, takes less time and I am able to say what I actually intend to say. Also I am seeing progress with not reading so much of the screen. Earlier I was using my iPad as a clutch for reading, now my old iPhone does the trick.

I also changed the YouTube thumbnail just a little bit. For this video (and perhaps future videos as well) I’ve decided to start with the title and put my company’s logo at the bottom with a “sponsored by” tagline instead of just a dash. Here’s the video!