5 takeaways from The Sales Bible

the sales bible

I recorded another video for my YouTube channel. This time I was doing something differently. I recorded the video in my living room, so I didn’t have to hold the camera in my hand (which can be a trouble after 2 x 10 minutes of recording). (Don’t believe me? Try it.)

Another news, the microphone I bought already broke down, so I ordered a new one from Amazon. Hopefully this one will actually work at least a year. This things aren’t that cheap…

I only made 1 recording of The Sales Bible, so it’s not really perfect, but I had to keep moving so we’re going to have to suck it up, and let it be. It’s not so much that I didn’t travel in the past two weeks (although my car is in the workshop for the past 7 days #IncompetentMechanic), it’s just that I wanted to keep recording, I already read books, so I already have other in the pipeline. And I wanted to see how it would work with indoor videos, lighting, and especially sound now that I am without a microphone.

The book itself was great, and I actually listened to it twice (I sometimes do that) in two weeks. And as you’ll see from the video, the whole point of sales is to do what you learned and move forward, not just read and think. You have to act. Actually, that’s common with every book, but that’s especially evident when it comes to learning a new skill, like sales.

In short, the five takeaways are:
1. Failure is an event, not a person – Zig Ziglar. Failure is not about insecurity, it’s about lack of execution.
2. When asked a buying question, move in to close the client.
3. Selling is not telling its asking questions and listening.
4. The 10.5 Commandments of Sales Success.
5. One of most repeated word throughout the book was rapport.

Oh yes, I also wanted to showcase the new T-shirt that I got from Permia. I just couldn’t wait for warmer days to show it to you.

Fast and easy way to reduce your website load time

an easy way to improve load time

A few years ago Amazon came out with their finding on how 1 addition second of website loading, could potentially cost them $1.6 billion.

Latency matters. Amazon found every 100ms of latency cost them 1% in sales. Google found an extra .5 seconds in search page generation time dropped traffic by 20%. A broker could lose $4 million in revenues per millisecond if their electronic trading platform is 5 milliseconds behind the competition.

Now I am not making millions, but it doesn’t hurt to improve user experience and increase my conversion rates. Here’s a simple little trick I pulled early this morning. By optimizing photos you can greatly reduce load time and overall size of the landing page without reducing the quality of the photos or user experience.

Here you see a before and after screenshot, and it took me just 10 minutes (I had to resize 3 photos I’ve uploaded neglecting to check file size which translated into 9 extra megabytes that didn’t have to load).

how to reduce website load time

how to reduce website load time

Naturally, I could shave another 500 milliseconds or maybe even a second in many other ways, but I am happy with 2.66 s for my personal blog. Naturally, this isn’t going to improve your product or bring you clients, but it will affect your conversion rates, and the overall feeling of browsing your website.

Why people fail to renew their domain names on time

common reasons why domain owners fail to renew their domain name

  1. Forgetting which email is listed as the owner
  2. Indecisiveness on whether to renew the domain name or not
  3. Ignoring the notification email from the registrar
  4. Missing out (due to the spam box or other reasons) on the registrar notification email
  5. Person that was responsible (and his email) left the company
  6. Domain owner doesn’t control the email listed as the owner
  7. Domain owner forgets completely that he owns the domain (could be he/she registered with a registrar he/she doesn’t usually use)
  8. Owner forgot to renew the domain where his email was on (the email can’t work without the original domain name)
  9. Owner forgets to set up email forwarding from “email on WHOIS” to “email he/she reads”
  10. Domain owner doesn’t have an “auto-renew” option on the domain name
  11. Credit card on file is expired, so the “auto-renew” never takes place

Another great way of decreasing the chances of domain expiration is by registering the domain name for the next ten years. If you are serious about your business $100 shouldn’t pose a great expense, and the risk is reduced significantly in the next 10 years.

What’s a great commodity for your portfolio?

domain names are hot commodities

Recently I mentioned Ray Dalio’s “All weather investing strategy”. In case you haven’t heard of him or his strategies, don’t worry, neither have I until couple years ago. But that doesn’t mean we can’t learn from the guy whose company manages about $150 billion in global investments for approximately 350 of the largest and most sophisticated institutional clients.

So, here’s what the all weather investing strategy says about a simplified diversified portfolio. Last week I shared a video where I read a book about gold.

According to Ray Dalio, gold should be a 7.5% part of your portfolio. You know what else should find 7.5% in your portfolio? Commodities! Some of you may be asking, OK, what’s a (good) commodity? I, like many, drink coffee every day. So coffee is one commodity. You need fuel to drive your car, like many, so oil is another commodity.

Coffee and oil have been around for a while, and so have most of other commodities, however in the past 20 years, world has changed a lot, and Internet became ubiquitous. Also when it comes to commodities, it’s good to find those where you have some industry knowledge and experience. According to Investopedia, domain names are a hot commodity!

With people like Paul Stahura and Frank Schilling leading the new domain extension program, you don’t have to worry about domain names dropping out of this category for at least another decade. My recommendation for good domain names, buy and hold. In 10, 20 or 30 years, some of those will be worth a fortune.

I am putting money where my mouth is, so recently I started building my domain portfolio. Should have done it earlier, but like many, I feel into the trap of “it’s too late”. This is me building my domain portfolio http://duskic.com/domains

Is now the time to invest in gold?

It’s no surprise I am interested in four letter .com domains. Compared to three letter .com domains, they are like the silver (trading mostly in low hundreds). The three letter .com domains would then be like the gold, trading in low to mid five figures.

So that got me thinking, how does real gold work? Why some of greatest financial minds advise investing in gold? Last year I read Tony Robbins, Money: Master the Game where Ray Dalio shared his formula for accumulating wealth, known as the all seasons strategy.

Among other things, gold was in his portfolio and he also explained how 50% stocks and 50% bonds isn’t necessarily the right asset allocation. Why? Because history has shown that stocks handle 95% of the risk and bonds only 5%. So the percentages should be different, and there should be some gold in there. Why? I’ll give you sneak peak on one of my takeaways, since the US Dollar is off the gold standard, price of gold per ounce went up 3000% since 1971.

Anyway, I thought to myself… Gold, that sounds easy, it’s a simple chemical element. Hence James Rickards, The New Case for Gold and my 5 takeaways after listening to this audiobook.

As for the recording itself, I was in Crikvenica and my microphone died after barely few months and 10 videos… I recorded this video without the microphone, what can I say, show must go on.