Digital exporting, enjoy it while it lasts





Is it really exporting if it’s done over the Internet? If you ask the law, yes it is, and you get all sorts of benefits. What if the product is digital? Again, the law that was created ages ago, doesn’t recognize the difference. The law says “it crosses the border, via the wire”. LOL

Selling a digital product like a .me domain or a an book overseas is easy like selling a lemonade on a stand in your street. So the second most exported product in a small country of Montenegro are domains. Could other countries do it as well?
Being competitive in a world’s economy is getting harder and harder, or easier and easier, depending where you sit. Will the law interfere? Will everything become so digital, that customs will have to change the way they look at things?

Will the currency become so digital that we won’t feel the impact of a strong dollar or a weak Kuna, or other currencies that are being used by only a few million people? I don’t know. What I do know is that .me is a great exporting opportunity for Montenegro that could have easily be copied in other countries, but it hasn’t.

Back in 2011 Marc Andreessen said that “Software is eating up the world”. Isn’t it about time we all jump on that wagon and focus on creating digital products? I would go further and say that it’s not software that’s eating up the world, it’s digital products! Kids these days don’t sell lemonade, they create videos and make money from ad displays. They develop simple games and software. Seniors write eBooks and sell them across the globe. As long as the digital product is providing value to the marketplace, and solving a problem, people will buy it.

So I am telling you, find a way to provide value and go digital, few people in Montenegro have, and they are creating that dent in the universe.